ART DIRECTOR: Zhu Sensen / Wang Xiaomeng
DESIGNER: Wu Yinuo / Liao luyu / Zhang Tao / Xu Danxin / Zhang Kaiting
YEAR: 2023
CLIENT: PINDA COFFEE
Infuture Design為咖啡品牌Pinda Coffee進行了品牌整體視覺設計升級，我們在Pinda Coffee一只側坐熊貓圖形的基礎上，采用硬朗的筆觸風格來重塑溫和的熊貓形態，新熊貓造型力求動作明確，憨態可掬、詼諧幽默，形成PindaCoffee專有的熊貓新IP符號。新的熊貓IP符號在Pinda Coffee品牌應用的場景中，設計技術力讓熊貓IP孵化出更多具象的有故事、有鏈接的畫面，使Pinda Coffee持續演繹出一系列的品牌內容能力。在新咖啡豆包裝系列，在不同的咖啡豆份量規格下，分別用一只，兩只，三只，四只熊貓（依此類推）進行區分，設計出生動直接的熊貓IP包裝設計畫面。新的熊貓IP符號的應用，讓Pinda Coffee在各種品牌使用場景下與消費者的互動性加強，使得品牌更具備親和力，為喜愛熊貓，喜愛咖啡的朋友建立更深度的記憶鏈接。
The image of American coffee brand Pinda Coffee has been newly upgraded, including a new coffee bean packaging series. We convey the new packaging of Pinda Coffee centering on Panda IP. American hard style is adopted to represent Chinese mild panda form. Different coffee bean weight and specification are distinguished by one, two, three, four pandas (and so on). Ordinary coffee bean packaging is black and white, and quality coffee bean packaging is embellished with black gold. The panda image is shown as much as possible with clear action and strong interaction, humorous and charmingly naive, making the whole brand more amiable.
